Kildare is firmly on the trail of tourism success with the installation of three new key Ireland’s Ancient East orientation signs in the county this week.
The three new signs, packed with local tourism information, are situated at Newbridge Silverware, Burtown House and Maynooth University.
The striking installations join those at The National Stud and Japanese Gardens, Kildare Town Heritage Centre, Lullymore Heritage and Discovery Park and Castletown House.
The newest signs are part of a multi-signage programme and are situated in over 100 key sites throughout Ireland’s Ancient East.
“As well as presenting the Ireland’s Ancient East story, each branded and wheel-shaped sign highlights a wealth of information on interesting things to see and do within an hour’s drive in every direction,” said County Kildare Tourism Development Manager Aine Mangan.
“The signs will play a large part in encouraging tourists to linger and explore our locality and follow our other touring paths, such as the Sport of Kings, Shackleton and St Brigid’s Trails, as well as experiencing the abundance of other attractions in the county.
“I believe the signs will play their part in linking our larger iconic visitor attractions with lesser-known sites, dispersing visitors and thus increasing the dwell time and spend in the area.
“Ireland’s Ancient East is key to Kildare’s ambition to grow visitor revenue by 40% between now and mid-2020 through the Into Kildare brand.
“We aim to increase overseas visitor numbers by 25% and expand Irish visitors to the county by 30%.
“To do this, we need to work together and optimise our unique location next to the capital and also as an important component of Ireland’s Ancient East.
“Ultimately, the key strategic objective of the initiative is to increase the number of overnight stays by overseas visitors in the county as well as increasing the tourism revenue generated and the associated tourism employment.”
Jenny De Saulles, Head of Ireland’s Ancient East with Fáilte Ireland, emphasised how the signs will play their part in keeping tourists in the local area.
“We want to transform Ireland’s Ancient East from a transit zone to a touring zone by increasing visitor dwell time in the region,” she said.
“Kildare has a big part to play in our plans and these signs work to that objective and will, we hope, encourage visitors to explore the rich variety of all Kildare can offer.”