Tourism is a key industry and important economic sector in Ireland and plays a significant role in revenue generation. In order to protect the industry and create a sustainable future, it is proposed that Into Kildare would develop a sustainable tourism strategy that includes not only ecotourism but also manages tourism growth in a sustainable manner.
The Strategic Plan for Tourism in Kildare 2022-2027 is based on a principle of sustainable and regenerative tourism, leaving places better than they were before.
Mission To promote sustainable tourism as means to create jobs, protect tourism assets and support the wider community.
Vision Into Kildare will be the most sustainable tourism board in Ireland as represented by its members from the tourism and hospitality industry.
How will this be achieved By aligning with the UN Sustainable Development Goals to identify and carry out specific actions that will have a positive impact on sustainable tourism in County Kildare, Into Kildare will look at three pillars:
The actions and activities will have short and long-term goals with clear objectives that can be measured and key metrics along the way to measure progress and success.
The UN SDGs, which focus on the long-term goals, and will meet the needs of these pillars are:
10. Reduced Inequalities: making tourism accessible for all
11. Sustainable Cities & Communities: preservation of cultural and natural heritage assets
15: Life on Land: conserve and preserve biodiversity